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Fragrance Journal

What we learn from decanting the houses we sell: how the materials behave, which bottles earn the money, and what the marketing leaves out.

All 66
Fragrance 101

One Word, Seven Smells: The Types of Fresh Fragrance

Fresh is seven unrelated things wearing one word. A taxonomy of citrus, aquatic, green, fresh floral, aromatic, ozonic and cold-mineral freshness, what builds each...7 min read
Fragrance 101

Fragrance Terms Everyone Gets Wrong

7 min read Fragrance 101

How to Say What You're Smelling

7 min read
Fragrance 101

What a Fragrance Is Meant to Do

7 min read How-To Guides

How Many Sprays Are in a Decant? 1ml, 2ml, 5ml and 10ml

3 min read Best-Of

Best Louis Vuitton Fragrances: A Guide to Where to Start

8 min read
Best-Of

The Best Niche Tobacco Fragrances

A guide to the best niche tobacco fragrances, sorted into sweet, dry, and boozy styles, with six standout picks you can sample as small decants.Read the guide
Best-Of

The Best Niche Incense Fragrances

12 min read Best-Of

The Best Niche Fragrances for Women (2026)

9 min read
Best-Of

The Best Niche Fragrances for Men (2026)

6 min read Best-Of

The Best Niche Aquatic and Marine Fragrances

11 min read Best-Of

The Best Date-Night and Seductive Niche Fragrances

8 min read
Fragrance 101

Perfume Decant vs Sample: What's the Difference (and Which Should You Buy)?

Sample and decant are often used to mean the same thing, but there is a real difference. Here is what each one is, how they compare, and which...Read the guide
A curated set of four 2 ml decants From the decanting room Every guide here ends in a 2 ml decant.Four-decant discovery sets curated from these pages: a Power Set, a Date Night Set, a First Niche Set. Poured to order from sealed bottles, from $58. Browse the discovery sets