The polished entrance, from Green Irish Tweed’s cut grass to the swagger of Aventus, tried by the millilitre.

Creed is the fragrance you notice before you notice the person wearing it. Fresh citrus caught over old wood, a lavender that reads like a pressed collar, a pineapple sparkle that has become shorthand for confidence. These are scents people commit to for years, which is exactly why they reward trying first.

• Origin Paris, France
• Founded 1760
• Known for Aventus, Green Irish Tweed, Royal Oud
• Here 8 fragrances