Italian maximalism done properly, in pours that let you audition the gold.

Xerjoff is built to fill a room and hold it, glossy and confident, an entrance rather than a whisper. There is a lot of sweetness and a lot of polish, but real craft sits underneath the shine, and the gap between the loud first impression and how a composition settles over an evening is exactly why the house rewards sampling.

• Origin Turin, Italy
• Founded 2003
• Known for Naxos, Alexandria II, honeyed tobacco
• Here 3 fragrances